The term modern can be subjective. Maybe you consider interactive content to be a modern element, or having a responsive design lets you know that the website owner is current on SEO best practices. And if you’re in an industry that relies on cutting-edge technology (such as SaaS), then you’re definitely expecting a site to incorporate modern components.

However, something most people can agree on is that a website that looks like it was designed in the late 90s/early 2000s will never give off state-of-the-art vibes. This is also the case if a site loads slowly or it’s difficult to navigate (prompting you to go to a competitor’s site instead).

If you’re wondering whether your site needs much-needed updates, you’ve come to the right place. Get some coffee, play some nice background music, and start reading or contact us.

User experience (UX) is non-negotiable. This refers to how easy or intuitive it is for website visitors to interact with your site. If it’s a pleasant experience, they’ll stay around longer, clicking where you want them to click and taking other desired actions. When your UX strategy is effective, you reap the following benefits:

It Captures Their Attention

What happens above the fold really does affect the entire user experience. It only takes 0.05 seconds for a visitor to decide whether or not they’ll stick around on your website. Therefore, that first impression counts and you have to grab their attention!

It’s important to include high-quality imagery, and easy-to-read typography, and to be cohesive in your design. Clutter will only detract a visitor and force them to click out of your site. It Guides Them Down the Page

A well-designed website will know how to keep the reader scrolling. Often, this means breaking up content into smaller chunks, including visual hierarchy with banner images, fonts, and supporting elements, and utilizing white space.

It Increases Functionality
How your website functions is also a huge factor in the overall user experience. Responsive web design makes sure that your website looks and functions the same no matter what device a website visitor is on — a desktop, laptop, tablet, or smartphone of any size.

It Showcases Professionalism
Outdated and tacky websites won’t cut it anymore. A great website design will present your business as professional, and clean, and often can help you seem more reliable. It proves that you know what you are doing and you can present your business in a clear, professional manner.

It Promotes Trust
94 per cent of people won’t trust an outdated website. Therefore, it’s crucial to consistently update and refine your design and content is key to pleasing consumers.