The beauty of using analytics tools is that you don’t need to rely on users’ direct feedback to know what parts of your app are working or not working.

By understanding the app customer journey—seeing where they most engage, drop off, and churn—you have a reliable road map of insights pointing to the parts of your app that need re-evaluation.

For example, if most of your app users are dropping off after the “first app open” in-app event, then it’s time to look into optimizing the app onboarding process. Is it too complicated or asks for too much upfront information? Make sure you’re taking an honest look at the data to figure out how to resolve the issue.

For our business app client, we used behavioural analytics data to optimize their onboarding process which resulted in a 15.1% increase in conversion rate within the first month and a decrease in churn rate from 30% to 25%.

it’s our job to help apps overcome challenges and achieve long-term app success, we listen this time and time again: It’s all about the user!

Getting direct feedback from users can be tricky but one way is by encouraging app store reviews and paying attention to them. If users don’t like a feature or an update, they’ll let you know!

There are also ways to gather general feeds like brief in-app surveys and customer feedback widgets. As you’re looking into solutions to eliminate the customer journey roadblocks, the right solution isn’t always clear. That’s why testing is so important.

To fix early retention churn and increase user retention numbers, test different onboarding flows and see what the data identifies as the winning approach. To improve ASO user acquisition and increase app downloads, whatever you try—test, test, test!